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Title details for Digital Wars by Charles Arthur - Available

Digital Wars

Apple, Google, Microsoft and the Battle for the Internet

by Charles Arthur
ebook
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1 of 1 copy available

Apple, Google and Microsoft are locked in a battle to dominate the internet and especially the fastest-growing part of it - mobile. All three have fought each other in previous wars, and now they want to dominate search technology, cloud computing, mobile music and the smartphone market. Whoever wins will exert a wide ranging control over user data and access to content, and even how we use and interact with computers. Digital Wars assesses who will be the victor and what the implications are for business, individuals and society. Accessible and comprehensive, it looks at the very different cultures of each business, the iPhone, Android, iPods (mobile music) and the browser and apps battles. Digital Wars tells you what to expect from the internet in the next five years, which company will ultimately be in the driving seat, and what the implications will be for us all.

  • Creators

  • Publisher

  • Release date

    March 3, 2012

  • Formats

    • OverDrive Read

      • ISBN: 9780749464141

    • EPUB ebook

      • ISBN: 9780749464141
      • File size: 825 KB

  • Languages

    • English

  • Reviews

    • Publisher's Weekly

      August 13, 2012
      Arthur, a longtime tech editor (currently for the Guardian), relates an in-depth history of the worlds of Apple, Microsoft, and relative newcomer Google (founded in 1998âover 20 years after its titular forebears). The author focuses primarily on the personalities of the two big playersâBill Gates and the late Steve Jobsâand positions Google inventors Larry Page and Sergey Brin as being at the helm of a different generation of digital entrepreneurs who "had come of age in a world where the Internet was already a background hum" and Tim Berners-Lee (the inventor of the World Wide Web) was a familiar name to folks in the know. Arthur traces the ups-and-downs of the companies over time and the cutthroat competition that persists today to create the next state of the art server, music device, smartphone, tablet, or something entirely new. He also maps the changing landscape of Internet companies and relates plenty of behind-the-scenes anecdotes, some of which do little to contradict the popular image of Steve Jobs as genius/tyrant. Lively and informative, even non-geeks will find this story riveting.

Formats

  • OverDrive Read
  • EPUB ebook

subjects

Languages

  • English

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